Florida’s leading newspaper will power its news website with the multichannel ONSET digital content management system
Bloomington, MN – August 2, 2017 – NEWSCYCLE Solutions and Times Publishing Company announce an agreement to implement the Newscycle ONSET editorial and web content management platform at the Tampa Bay Times in St. Petersburg, Florida. The ONSET software will manage the multichannel content creation and publishing process for the Times’ websites, and will be deployed in the Newscycle Cloud environment, hosted by Amazon Web Services.
Winner of 12 Pulitzer Prizes, the Tampa Bay Times acquired the Tampa Tribune in 2016 and is now the sixth largest newspaper in the country. The newly combined company needed a unified and fully integrated technology stack to help fuel online revenue goals and support key business growth strategies. As an existing Newscycle Circulation and Content customer, Times Publishing felt confident in extending its 13-year partnership with Newscycle to include the new digital content publishing platform.
“The Times has enjoyed a long-term relationship with Newscycle and looks forward to updating some of its key systems with state-of-the-art technology,” said Jana Jones, Vice President and Chief Financial Officer of the Times.
ONSET is fully integrated with the Newscycle Content editorial system to create and deliver all multimedia digital and print content – including news stories, images, video, links and tagging – as a part of the storytelling process. Specialized modules, widgets, tools and dashboards in ONSET will help the Tampa Bay Times team in simplifying and accelerating digital content workflows and enhancing newsroom collaboration.
“The Tampa Bay Times has a long-standing relationship with Newscycle, and the implementation of our ONSET web content management solution will provide a common platform to deliver timely, credible content to their audiences,” said Dan Paulus, Chief Revenue Officer at Newscycle. “ONSET is gaining momentum around the world and is helping media companies to optimize their core print businesses, while accelerating the focus on digital initiatives that serve the news consumption habits and preferences of readers across all age groups.”