Whitepaper: Advertising

The Case for Publisher Direct Native Advertising

There’s an idiom, probably biblical, about separating the sheep from the goats. With utmost respect to goats, it’s about choosing what is of high quality over what is of lower quality. In the secular world of online advertising, we need to make a similar distinction between good and bad native ads.   [...]

How Does Your Programmatic Technology Stack Up

When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on administrative activities such as billing, reconciliation, reporting, rekeying data, and monitoring inventory for ad fraud.   SEND ME [...]

Clean Ads, Native Ads, No Ads

New publisher survey points to promising solutions in the battle against ad blockers. Your typical news website takes almost eight seconds for a page to load. That same page loads in less than two seconds when an ad blocker is installed on the visitor’s desktop or mobile device. SEND ME THE WHITEPAPER [...]

The Case for Publisher Direct Native Advertising

There’s an idiom, probably biblical, about separating the sheep from the goats. With utmost respect to goats, it’s about choosing what is of high quality over what is of lower quality. In the secular world of online advertising, we need to make a similar distinction between good and bad native ads. SEND [...]