Whitepapers

/Whitepapers

The Case for Publisher Direct Native Advertising

There’s an idiom, probably biblical, about separating the sheep from the goats. With utmost respect to goats, it’s about choosing what is of high quality over what is of lower quality. In the secular world of online advertising, we need to make a similar distinction between good and bad native ads.   [...]

April 27th, 2017|Whitepaper: Advertising|

How Does Your Programmatic Technology Stack Up

When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on administrative activities such as billing, reconciliation, reporting, rekeying data, and monitoring inventory for ad fraud.   SEND ME [...]

April 27th, 2017|Whitepaper: Advertising|

Why Drupal 8 is a Game Changer for the News Media Industry

After months of hype and hyperbole, Drupal 8 was released on November 19, 2015, ushering in a new generation of content management software for large and small websites alike. For news publishers, the Drupal 8 platform represents a potentially game-changing technology to power media web and mobile sites. Read this whitepaper to find out [...]

April 27th, 2017|Whitepaper: Content|

Return on Mobile App Investment

Mobile phones have become so ubiquitous that there’s actually a new phobia called nomophobia, which is the intense or irrational fear of being out of mobile phone contact. Read this whitepaper to find out the six revenue-generating reasons why app development is crucial to your mobile growth strategy.     SEND ME THE WHITEPAPER [...]

April 27th, 2017|Whitepaper: Mobile|

The Power of Push

Our NEWSCYCLE Mobile user research reveals effective push notification strategies for the news media industry. Read this whitepaper to find out how you can boost audience engagement and increase mobile ROI via push notifications.   SEND ME THE WHITEPAPER Related Content

April 27th, 2017|Whitepaper: Mobile|

Clean Ads, Native Ads, No Ads

New publisher survey points to promising solutions in the battle against ad blockers. Your typical news website takes almost eight seconds for a page to load. That same page loads in less than two seconds when an ad blocker is installed on the visitor’s desktop or mobile device. SEND ME THE WHITEPAPER [...]

March 1st, 2017|Whitepaper: Advertising|

The Case for Publisher Direct Native Advertising

There’s an idiom, probably biblical, about separating the sheep from the goats. With utmost respect to goats, it’s about choosing what is of high quality over what is of lower quality. In the secular world of online advertising, we need to make a similar distinction between good and bad native ads. SEND [...]

March 1st, 2017|Whitepaper: Advertising|