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Six Tips for Effective Mobile Copywriting

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere. The concept sounds great, especially for busy newsrooms that must produce more content for more channels with fewer staff members than ever before. The problem is that content [...]

September 1st, 2015|Blog: Content, Blog: Mobile|

Compliant or Complacent?

What Every Media Company Needs to Know About PCI Compliance At first glance, it all sounds so simple and straightforward. Back in 2006, the Payment Card Industry (PCI) – the good folks from Visa, MasterCard, American Express and others – came up with a set of rules to ensure that all merchants maintain a secure [...]

June 29th, 2015|Blog: Advertising, Blog: Circulation, Blog: Cloud|

Worst Practices in Cybersecurity

Three Things Every News Media Executive Needs to Know News media websites continue to be prime targets for cyber-attacks. Earlier this month, The Washington Post’s mobile site was hacked by a group claiming to be part of the Syrian Electronic Army. The attack lasted about 30 minutes, and visitors to some section fronts saw messages [...]

June 3rd, 2015|Blog: Cloud, Blog: Content|

One Cheek to Kiss

When shopping for point applications or enterprise software systems, buyers face a familiar dilemma. Best-of-breed or single-source? Is it better to purchase the best components possible and make sure they all work together? Or, is it preferable to work with one supplier who will take responsibility for installing and supporting the entire package? For companies [...]

Serving the Mobile-only-al Generation

The newspaper mobile-only audience had a 73% growth spurt this year. Almost 40% of online news consumers‎ get content exclusively on mobile devices. Compare this to people who use desktops or laptops to access newspaper content, which dropped to 32%, according to the latest ComScore data reported by the Newspaper Association of America. So, how [...]

April 7th, 2015|Blog: Content, Blog: Mobile|

The ROI of Analytics and Audience Engagement

NEWSCYCLE recently conducted a survey of more than 200 news media executives, directors and managers. We asked respondents to rank their most important business priorities through the end of 2015. Over 51% said that “audience engagement, targeting and personalization” was a high priority, and a whopping 78% put “reporting, analytics and business intelligence” at the [...]

March 2nd, 2015|Blog: Advertising, Blog: Circulation|