Blog: Mobile

//Blog: Mobile

Six Tips for Effective Mobile Copywriting

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere. The concept sounds great, especially for busy newsrooms that must produce more content for more channels with fewer staff members than ever before. The problem is that content [...]

September 1st, 2015|Blog: Content, Blog: Mobile|

One Cheek to Kiss

When shopping for point applications or enterprise software systems, buyers face a familiar dilemma. Best-of-breed or single-source? Is it better to purchase the best components possible and make sure they all work together? Or, is it preferable to work with one supplier who will take responsibility for installing and supporting the entire package? For companies [...]

Serving the Mobile-only-al Generation

The newspaper mobile-only audience had a 73% growth spurt this year. Almost 40% of online news consumers‎ get content exclusively on mobile devices. Compare this to people who use desktops or laptops to access newspaper content, which dropped to 32%, according to the latest ComScore data reported by the Newspaper Association of America. So, how [...]

April 7th, 2015|Blog: Content, Blog: Mobile|