Blog: Content

//Blog: Content

Thinking Outside the Block

Four strategies to help news media publishers combat the global ad blocking phenomenon Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list goes on. There’s a reason ad blockers are so popular. Most people hate online banner ads. They hate pop-up ads, mobile display ads, interstitials and pre-roll video ads. People especially hate [...]

December 3rd, 2015|Blog: Advertising, Blog: Content|

The Cybersecurity Imperative for News Media Companies

Businesses around the world are increasingly under threat from cyberattacks, and the news media industry is especially vulnerable. In a recent global survey of media IT executives, more than 50 percent reported experiencing a cyberattack or data breach within the past two years. The October 2015 study, conducted by NEWSCYCLE Solutions, surveyed 110 senior technology [...]

November 2nd, 2015|Blog: Advertising, Blog: Cloud, Blog: Content|

Rethinking Audience Segmentation, Targeting and Engagement

You don’t know me. You may think you do, but you really don’t. Sure, I like basketball and tennis. But, when I visit my favorite news media website, that doesn’t mean I want to constantly see ads for basketball tickets or stories about Wimbledon showing up in my personalized home page. Your targeting software may [...]

September 29th, 2015|Blog: Advertising, Blog: Circulation, Blog: Cloud, Blog: Content, Blog: Mobile|

Six Tips for Effective Mobile Copywriting

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere. The concept sounds great, especially for busy newsrooms that must produce more content for more channels with fewer staff members than ever before. The problem is that content [...]

September 1st, 2015|Blog: Content, Blog: Mobile|

Worst Practices in Cybersecurity

Three Things Every News Media Executive Needs to Know News media websites continue to be prime targets for cyber-attacks. Earlier this month, The Washington Post’s mobile site was hacked by a group claiming to be part of the Syrian Electronic Army. The attack lasted about 30 minutes, and visitors to some section fronts saw messages [...]

June 3rd, 2015|Blog: Cloud, Blog: Content|

One Cheek to Kiss

When shopping for point applications or enterprise software systems, buyers face a familiar dilemma. Best-of-breed or single-source? Is it better to purchase the best components possible and make sure they all work together? Or, is it preferable to work with one supplier who will take responsibility for installing and supporting the entire package? For companies [...]

Serving the Mobile-only-al Generation

The newspaper mobile-only audience had a 73% growth spurt this year. Almost 40% of online news consumers‎ get content exclusively on mobile devices. Compare this to people who use desktops or laptops to access newspaper content, which dropped to 32%, according to the latest ComScore data reported by the Newspaper Association of America. So, how [...]

April 7th, 2015|Blog: Content, Blog: Mobile|