Blog: Circulation

//Blog: Circulation

The ROI of Analytics and Audience Engagement

NEWSCYCLE recently conducted a survey of more than 200 news media executives, directors and managers. We asked respondents to rank their most important business priorities through the end of 2015. Over 51% said that “audience engagement, targeting and personalization” was a high priority, and a whopping 78% put “reporting, analytics and business intelligence” at the [...]

2017-03-27T14:45:59+00:00 March 2nd, 2015|Blog: Advertising, Blog: Circulation|