Blog: Circulation

//Blog: Circulation

Paywalls, Paymeters and the Innovation of Subscriptions

By: Karina Fabian, Marketing Communications Specialist Paywalls have come a long way from the “hard paywall,” where all content was blocked until you paid for a subscription or the privilege of reading the article you’d chosen. “We sell you a paid content solution, but how you set it up is your choice,” said Mike [...]

2018-10-14T22:20:59+00:00October 14th, 2018|Blog: Circulation|

Meet Digital Detective Caroline Briggs

Grief is a tough pill to swallow, especially when the dead person was young, famous, and loved. Now and then, there’s someone who wants to fight it. Normally, I send the shell-shocked relative home with my sympathies and advice to spend their money on a psych instead of a PI, but my rent was [...]

Tips for Effectively Using Paywalls

By: Karina Fabian, Marketing Communications SpecialistDigital advertising has a its place in a digital monetization scheme, but with Adblockers, ad fraud and simple supply-and demand, it’s not a reliable single source of income. In fact, 10 percent of publishers surveyed by Reuters in 2018 said they are planning for a future where “digital display” (i.e., [...]

2018-10-01T14:15:09+00:00September 17th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Seven Reasons to Use a Paywall

By: Karina Fabian, Marketing Communications Specialist Digital paywalls have come a long way since their inception. Not only are there multiple ways to implement paywalls, from allowing one-time access after a partial read to demanding full subscriptions, reader audiences are growing more accustomed to seeing them. Even among young adults, which the industry previously [...]

2018-09-04T20:24:08+00:00September 4th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Meet Digital Detective Jason Goldberg

I’d seen a lot of meticulously protected displays in my lifetime, but this one beat them all. They had security backups for their security backups. Nothing was left to chance. And yet the Pulitzer Diamond was gone. While the curator wiped sweat off his brow and moaned about the loss, the museum’s chief of [...]

Content may be king, but the platform remains a democracy – Part 2

By: Peter Marsh, Vice President of Marketing Part 2: Digital Platforms Flash forward to the web The rules changed again around the turn of the century with the advent of web content management technology. Companies like Vignette, Interwoven, Polopoly, Ektron and others developed proprietary systems that enabled publishers to manage the presentation and delivery of [...]

MSG Users Conference a huge success

By: Karina Fabian, Newscycle Marketing Communications Specialist One of the great parts of acquiring a new company is the influx of energy and new ideas. We certainly saw this at the users conference for the newest member of the Newscycle family, Media Services Group. Media Services Group, NEWSCYCLE Solutions latest acquisition, held their 2018 [...]