Blog: Advertising

//Blog: Advertising

Meet Digital Detective Jason Goldberg

I’d seen a lot of meticulously protected displays in my lifetime, but this one beat them all. They had security backups for their security backups. Nothing was left to chance. And yet the Pulitzer Diamond was gone. While the curator wiped sweat off his brow and moaned about the loss, the museum’s chief of [...]

Content may be king, but the platform remains a democracy – Part 2

By: Peter Marsh, Vice President of Marketing Part 2: Digital Platforms Flash forward to the web The rules changed again around the turn of the century with the advent of web content management technology. Companies like Vignette, Interwoven, Polopoly, Ektron and others developed proprietary systems that enabled publishers to manage the presentation and delivery of [...]

MSG Users Conference a huge success

By: Karina Fabian, Newscycle Marketing Communications Specialist One of the great parts of acquiring a new company is the influx of energy and new ideas. We certainly saw this at the users conference for the newest member of the Newscycle family, Media Services Group. Media Services Group, NEWSCYCLE Solutions latest acquisition, held their 2018 [...]

OTT: Captivating the Cord-Cutters and Print-Nevers

By: Peter Marsh, Vice President of Marketing, NEWSCYCLE Solutions Almost every research study that analyzes news media habits reaches the same conclusion – OTT content is growing exponentially and is by far the video consumption choice among younger audiences. In some markets, consumers are expected to view an average of 19 hours of OTT content [...]

2018-03-28T15:45:35+00:00March 28th, 2018|Blog: Advertising, Blog: Content, Blog: Mobile, Blogs|

Google shines a light on all your insecurities

New Chrome browser will mark all HTTP sites as “not secure” Beginning this July with the release of the Chrome 68 browser, Google will gradually start marking any sites not using the HTTPS protocol as “not secure.” In a February 2018 blog post from Google’s security product manager, the company said, “For the past [...]

The GDPR is coming and NEWSCYCLE Solutions will be ready

By: Peter Marsh, VP of Marketing, NEWSCYCLE Solutions On May 25, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) takes effect in the European Union (EU) and European Economic Area (EEA). The GDPR expands the privacy rights granted to individuals living in EU and EEA countries, and it places [...]

Vertical or Horizontal CRM Solutions

Which One is Right for Your Business? By: Peter Marsh, VP of Marketing, NEWSCYCLE Solutions The very smart folks at Gartner predict that the global market for Customer Relationship Management (CRM) software is expected to top $37 billion by the end of 2017. The equally bright analysts at Forrester concur with this prediction [...]

2017-09-26T00:04:30+00:00September 26th, 2017|Blog: Advertising|

Mobilizing for Growth

Check out these recent statistics from the Pew Research State of the News Media 2016 report: 65%   =  Increase in spending on newspaper mobile advertising last year 35%   =  Total newspaper digital advertising spend on mobile 135% =  Growth in mobile news consumption in 2015 10%   =  Pace of expansion in unique news [...]

2017-03-27T14:35:32+00:00June 30th, 2016|Blog: Advertising, Blog: Mobile|