Blog: Advertising

//Blog: Advertising

The GDPR is coming and NEWSCYCLE Solutions will be ready

By: Peter Marsh, VP of Marketing, NEWSCYCLE Solutions On May 25, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) takes effect in the European Union (EU) and European Economic Area (EEA). The GDPR expands the privacy rights granted to individuals living in EU and EEA countries, and it places [...]

Vertical or Horizontal CRM Solutions

Which One is Right for Your Business? By: Peter Marsh, VP of Marketing, NEWSCYCLE Solutions The very smart folks at Gartner predict that the global market for Customer Relationship Management (CRM) software is expected to top $37 billion by the end of 2017. The equally bright analysts at Forrester concur with this prediction [...]

September 26th, 2017|Blog: Advertising|

Mobilizing for Growth

Check out these recent statistics from the Pew Research State of the News Media 2016 report: 65%   =  Increase in spending on newspaper mobile advertising last year 35%   =  Total newspaper digital advertising spend on mobile 135% =  Growth in mobile news consumption in 2015 10%   =  Pace of expansion in unique news [...]

June 30th, 2016|Blog: Advertising, Blog: Mobile|

Clicks to Clocks to Cliques

Written for the World Association of Newspapers and News Publishers (wan-ifra.org) In the old days, digital advertising effectiveness was measured by how many people clicked on an ad. This worked okay for a while. Then ads started scudding across our screens and filling up so much of our precious page real estate that most clicks [...]

June 16th, 2016|Blog: Advertising, Blog: Content, Blog: Mobile|

How Does Your Programmatic Technology Stack Up?

When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on administrative activities such as billing, reconciliation, reporting, rekeying data, and monitoring inventory for ad fraud. Now that programmatic trading is [...]

March 29th, 2016|Blog: Advertising, Blog: Cloud|

Clean Ads, Native Ads, No Ads

New publisher survey points to promising solutions in the battle against ad blockers Your typical news website takes almost eight seconds for a page to load. That same page loads in less than two seconds when an ad blocker is installed on the visitor’s desktop or mobile device. When people are trying to access [...]

March 3rd, 2016|Blog: Advertising|

Thinking Outside the Block

Four strategies to help news media publishers combat the global ad blocking phenomenon Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list goes on. There’s a reason ad blockers are so popular. Most people hate online banner ads. They hate pop-up ads, mobile display ads, interstitials and pre-roll video ads. People especially hate [...]

December 3rd, 2015|Blog: Advertising, Blog: Content|

The Cybersecurity Imperative for News Media Companies

Businesses around the world are increasingly under threat from cyberattacks, and the news media industry is especially vulnerable. In a recent global survey of media IT executives, more than 50 percent reported experiencing a cyberattack or data breach within the past two years. The October 2015 study, conducted by NEWSCYCLE Solutions, surveyed 110 senior technology [...]

November 2nd, 2015|Blog: Advertising, Blog: Cloud, Blog: Content|

Rethinking Audience Segmentation, Targeting and Engagement

You don’t know me. You may think you do, but you really don’t. Sure, I like basketball and tennis. But, when I visit my favorite news media website, that doesn’t mean I want to constantly see ads for basketball tickets or stories about Wimbledon showing up in my personalized home page. Your targeting software may [...]

September 29th, 2015|Blog: Advertising, Blog: Circulation, Blog: Cloud, Blog: Content, Blog: Mobile|