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Hey Publishers: Get Your Apps in Gear

By: Aley Sibol, Marketing Manager, NEWSCYCLE Solutions As the largest software vendor serving the news media industry, Newscycle is not sitting around on our assets. We continue to invest a ton of time researching what’s working and what’s not for publishers. One thing is clear – mobile apps are important tools for increasing engagement and [...]

August 10th, 2017|Blog: Mobile|

Yes, seniors use smartphones too. And they love mobile apps.

By: Avery Griffin, Senior Client Engagement Manager, NEWSCYCLE Solutions Technology and simple-to-use mobile devices have made navigating the digital world easier, yet many older adults believe going online is the equivalent of learning a foreign language. Newer generations are introduced to digital use from birth, but laptops and the internet aren’t intuitive for seniors. [...]

June 19th, 2017|Blog: Mobile, Blogs|

Youth movement in newspaper readership – online, on mobile and even in print

By: Peter Marsh, VP Marketing, NEWSCYCLE Solutions   While the prevailing view is that consumers – especially younger ones – are shifting their focus away from traditional media, a new survey by L.E.K. Research and NEWSCYCLE Solutions finds just the opposite. Today, young people are becoming the most avid multi-channel news readers, and they [...]

April 26th, 2017|Blog: Content, Blog: Mobile|

Digital Platformation

How Newspapers Are Revolutionizing Paid Content Models When it comes to digital transformation in the news media industry, there’s no need to belabor the backstory. It started back in the day when our publishers told us, “We need to get on the web, pronto.” This was circa 1995, when people still said “pronto” and [...]

February 17th, 2017|Blog: Content, Blog: Mobile|

What’s the difference between 983 and 12?

For companies considering a new content management system, the choice often comes down to a decision between proprietary and open source. For those companies that prefer open source content management solutions, the choice then becomes whether to go with Drupal or WordPress or something else. Our new blog tries to address these questions, with an [...]

December 15th, 2016|Blog: Cloud, Blog: Content|

Return on Mobile App Investment

Mobile phones have become so ubiquitous that there’s actually a new phobia called nomophobia, which is the intense or irrational fear of being out of mobile phone contact. Dependence on our mobile devices is increasing daily. The gurus at Scientific American describe this as transactive memory. It’s our need to have reliable external sources of [...]

September 12th, 2016|Blog: Mobile|

Mobilizing for Growth

Check out these recent statistics from the Pew Research State of the News Media 2016 report: 65%   =  Increase in spending on newspaper mobile advertising last year 35%   =  Total newspaper digital advertising spend on mobile 135% =  Growth in mobile news consumption in 2015 10%   =  Pace of expansion in unique news [...]

June 30th, 2016|Blog: Advertising, Blog: Mobile|

Clicks to Clocks to Cliques

Written for the World Association of Newspapers and News Publishers (wan-ifra.org) In the old days, digital advertising effectiveness was measured by how many people clicked on an ad. This worked okay for a while. Then ads started scudding across our screens and filling up so much of our precious page real estate that most clicks [...]

June 16th, 2016|Blog: Advertising, Blog: Content, Blog: Mobile|

Raising your Game on Sports Agate

Major League pitcher Jim Bouton once said, “Statistics are about as interesting as first base coaches.” Bouton’s book, Ball Four, helped to revolutionize baseball journalism and caused fans to view the national pastime in an entirely new way. Former Supreme Court Chief Justice Earl Warren had a more positive – but equally cynical – perspective [...]

May 23rd, 2016|Blog: Content|

Beware the Hacktivists

Journalists, be afraid. Be very afraid. You are targets for cyber criminals who want to steal your personal identities. In fact, you are the prime access points for these so-called hacktivists, who will use your compromised account information to infiltrate your network and attempt to control your media company’s editorial voice. A recent PricewaterhouseCoopers (PwC) [...]

May 3rd, 2016|Blog: Cloud, Blog: Content|