mraftery

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About mraftery

Megan writes blogs from time to time

Digital planning tool helps HD-Sydsvenskan optimize news flow

Swedish newspaper HD-Sydsvenskan needed a better planning tool to control how and when articles are published online. By using Infomaker’s Dashboard, the newspaper has managed to automate large parts of the planning process in a way that saves both time and effort. Marcus Ekdahl managing editor at HD-Sydsvenskan “One of the challenges [...]

2018-10-30T20:01:29+00:00October 4th, 2018|Case Study: Content, News: Content|

Meet Digital Detective Caroline Briggs

Grief is a tough pill to swallow, especially when the dead person was young, famous, and loved. Now and then, there’s someone who wants to fight it. Normally, I send the shell-shocked relative home with my sympathies and advice to spend their money on a psych instead of a PI, but my rent was [...]

Newscycle Advertising SalesLink 2018-2 features improved integrations, dashboard sharing and new admin functionality

Bloomington, MN - September 14, 2018 - NEWSCYCLE Solutions (“Newscycle”) announces a new release of its SalesLink advertising management software. SalesLink 2018-2 offers several customer-requested features and enhanced browser-based ad sales and CRM functionality. Sales reps or manager can create tasks, opportunities and orders directly within the campaign management screens or they can link orders and opportunities [...]

2018-09-19T15:13:20+00:00September 19th, 2018|News: Advertising|

Tips for Effectively Using Paywalls

By: Karina Fabian, Marketing Communications SpecialistDigital advertising has a its place in a digital monetization scheme, but with Adblockers, ad fraud and simple supply-and demand, it’s not a reliable single source of income. In fact, 10 percent of publishers surveyed by Reuters in 2018 said they are planning for a future where “digital display” (i.e., [...]

2018-10-01T14:15:09+00:00September 17th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Choosing a Digital Content Provider

If your business depends on excellent content delivered fast, you need a reliable content aggregator. But you need to consider more than speed and sources – search capability, sharing options, even types of reports can mean the difference between a digital content provider that makes your job a joy and one that frustrates you [...]

2018-09-07T15:12:51+00:00September 7th, 2018|Whitepaper: Content as a Service|

Newsday and Newscycle Advertising Integration with Salesforce Case Study

“Salesforce and Newscycle Advertising each have their own strengths,” says Noelle Lafferty, Director of Sales Technology for Newsday. “Newscycle Advertising offers a strong system for recording ad management transactions, while Salesforce is where the sale starts and where all the customer accounts are managed. By integrating the two, we were able to complete the [...]

2018-09-12T15:25:35+00:00September 5th, 2018|Case Study: Advertising|

Newsday Completes Newscycle Advertising integration with Salesforce

Bloomington, MN – September 5, 2018 – NEWSCYCLE Solutions (“Newscycle"), a leading supplier of software solutions for print and digital media companies, and Newsday Media Group, the major news media provider for Long Island (NY), are pleased to announce the completion of a successful project integrating Newscycle Advertising with Salesforce. The integration makes it easier for Newsday’s [...]

2018-09-05T19:24:07+00:00September 5th, 2018|News: Advertising|

Seven Reasons to Use a Paywall

By: Karina Fabian, Marketing Communications Specialist Digital paywalls have come a long way since their inception. Not only are there multiple ways to implement paywalls, from allowing one-time access after a partial read to demanding full subscriptions, reader audiences are growing more accustomed to seeing them. Even among young adults, which the industry previously [...]

2018-09-04T20:24:08+00:00September 4th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|