mraftery

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About mraftery

Megan writes blogs from time to time

The Case for Publisher Direct Native Advertising

There’s an idiom, probably biblical, about separating the sheep from the goats. With utmost respect to goats, it’s about choosing what is of high quality over what is of lower quality. In the secular world of online advertising, we need to make a similar distinction between good and bad native ads.   [...]

April 27th, 2017|Whitepaper: Advertising|

How Does Your Programmatic Technology Stack Up

When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on administrative activities such as billing, reconciliation, reporting, rekeying data, and monitoring inventory for ad fraud.   SEND ME [...]

April 27th, 2017|Whitepaper: Advertising|

Why Drupal 8 is a Game Changer for the News Media Industry

After months of hype and hyperbole, Drupal 8 was released on November 19, 2015, ushering in a new generation of content management software for large and small websites alike. For news publishers, the Drupal 8 platform represents a potentially game-changing technology to power media web and mobile sites. Read this whitepaper to find out [...]

April 27th, 2017|Whitepaper: Content|

Return on Mobile App Investment

Mobile phones have become so ubiquitous that there’s actually a new phobia called nomophobia, which is the intense or irrational fear of being out of mobile phone contact. Read this whitepaper to find out the six revenue-generating reasons why app development is crucial to your mobile growth strategy.     SEND ME THE WHITEPAPER [...]

April 27th, 2017|Whitepaper: Mobile|

The Power of Push

Our NEWSCYCLE Mobile user research reveals effective push notification strategies for the news media industry. Read this whitepaper to find out how you can boost audience engagement and increase mobile ROI via push notifications.   SEND ME THE WHITEPAPER Related Content

April 27th, 2017|Whitepaper: Mobile|

Youth movement in newspaper readership – online, on mobile and even in print

By: Peter Marsh, VP Marketing, NEWSCYCLE Solutions   While the prevailing view is that consumers – especially younger ones – are shifting their focus away from traditional media, a new survey by L.E.K. Research and NEWSCYCLE Solutions finds just the opposite. Today, young people are becoming the most avid multi-channel news readers, and they [...]

April 26th, 2017|Blog: Content, Blog: Mobile|

SubscriptionLink: Integrating with Digital Paymeter Deminar

Deminars are 30-minute web sessions hosted each Thursday by one of NEWSCYCLE’s sales engineers. These sessions are informal “online coffee chats” that focus on a specific topic or functional area in our Advertising, Content Management, Mobile, and Circulation/Subscriptions product portfolio. We will cover topics to help you learn about the latest capabilities available in our [...]

April 24th, 2017|Deminar: Circulation|

NEWSCYCLE Solutions’ Digital Paymeter boosts subscription revenue at McPherson Media Group

Bloomington, MN - April 18, 2017- McPherson Media Group in Shepparton, Victoria, Australia, is live on Digital Paymeter, the paid content application from NEWSCYCLE Solutions. McPherson also uses NEWSCYCLE Circulation to manage its print and digital subscriptions business. Digital Paymeter, powered by Syncronex, allows McPherson to control metered content and explore new digital revenue strategies using [...]

April 18th, 2017|News: Circulation|

NEWSCYCLE Connect partners bring sales tools and donation widgets to technology alliance program

Bloomington, MN – March 31, 2017 – NEWSCYCLE Solutions announces recent NEWSCYCLE Connect partnership agreements signed with CrowdRise, an online platform exclusive to charitable fundraising, and AdCellerant, a customizable proposal generation tool and recommendation engine for creating goal-based digital marketing and programmatic advertising campaigns. NEWSCYCLE Connect is an online portal for NEWSCYCLE add-ons, application program interfaces [...]

March 31st, 2017|News: Advertising|